Eye-Opening Look at How Canon Develops New Products

"Canon's new 400mm f/2.8L III and 600mm f/4L III lenses are a lot lighter and much better balanced than the II series." Those words were easy to type, and it's all too easy to dismiss as "so what?", but what kind of work went on behind the scenes to make that statement a reality?

[ Read More ]

from Fstoppers http://bit.ly/2I7lPgr